“I’ve spent years trying to make money online, I’ve spent thousands on make money products, but I’ve never made a penny online”. Sounds familiar? I’ve seen statements like that countless times, and I’ve realized all of them have something in common. Something that prevents these people from making money regardless of how many years they put into it.
Coincidentally I’ve started making money within days of starting online. And I haven’t spent a cent to do it. What did I do different than all these people who dedicate time and money and still can’t make it?
The first natural reaction to any “I can’t make money” statement is to explain it in simple lack of knowledge. But what are the odds of a person spending years to learn something and learning absolutely nothing? And it’s widespread as well. No, there has to be something else.
That something else is purely psychological factor, the mindset. Now, this idea is thrown around back and forth but few people pay attention to it. But it is a problem. Some people never have this problem, some never acknowledge having it, and few solve it.
First things first, to solve a problem you have to identify it. Just saying it’s a mindset problem isn’t enough, you have to know exactly what is “wrong” and what is the “right” mindset to have.
If you want to see this “wrong” mindset in action, browse around the “product reviews” section of this blog. It’s dedicated to people sharing their experiences with various IM and make money online products, and I list those products that have hype around them so that they can get most attention. Most products that have more than a few comments to them are the products that cause rather negative reaction – people rarely post good reviews, but they always come to complain about a bad product. So you can see a lot of disappointed people in there.
Many of these people add the “I can’t make money” comment to their complaint as well, and many of them tell the same story. So what can we learn from them?
First of all you have to understand the nature of most products that receive these complaints. They are the “get rich quick” kinda products that promise the world but deliver little. Most call them a scam, and perhaps rightfully so. But the key point here is that they try to sell a dream. They are well oiled marketing machines built entirely on emotional triggers. The dream is to make money without skill.
That right there is the mindset problem. A mindset of “free money”. No business can be built on those foundations. If you’re not gonna treat it as a business, you will never learn and you will always keep chasing the dream while doing the exact opposite of what needs to be done to make money – spending it.
In order to make money you have to think in terms of creating value. You have to think in terms of learning something useful – creating a site, programming, writing, making videos, making pictures, i.e. learning a skill (or applying your existing skills to online world). A skill has to be a goal in itself, that’s step one. Making money is the second step and is only as good as the previous step is.
In other words, in order to make money you have to think in terms of business. Business makes money. There’s no question if Amazon, or eBay, or Google, or heck, even MadIMMarketing makes money. None of them were built on some IM product that promised overnight riches. They were built on business knowledge, skill and work.
But if all work you’ve done in the last 5 years was to buy 100 products, you’re up for some reality check and lots of hard work to make up for it.
Now, don’t get me wrong, that doesn’t mean all IM products are useless. They are tools that you can use in your business. But you have to have a business to use tools. See what I did there? And I keep harping that in every product listing in the reviews section – guess how many people listen? It takes guts to stop chasing a dream.
I hope it all makes sense. And next time you start drooling while reading a sales page or watching a sales video, turn off your computer and go for a walk.