It’s time to forget the notion of starting a website by ranking it on Google once and for all. For years this method used to be the golden goose for Internet marketers. You throw together a site, not necessarily a good one, point some links its way using a desired anchor text and voilà, you have a ranking site that gets traffic and makes money.
Over the past year Google has fought a fierce battle against this manipulation, not without collateral damage of completely genuine sites getting hit. It’s become increasingly complicated to rank a new site, much less maintain a ranking for a length of time.
Therefore, it’s time to rethink your marketing strategy if you have relied on Google. Some marketers won’t give up and will tell you to keep your techniques up to date and continue grinding away. But how long will we have to waste effort and talent on simply spamming Google?
Look, if you have a great idea for a website that you believe will help people, that will satisfy a market demand, you do not need Google. Outrageous thought to those who where though from the beginning that it’s the only way to go, but this is the most basic marketing which says that you cannot succeed if you do not have anything to offer to the market.
In other words, it’s not Google that makes your site a success, it’s value that your site has to offer to its visitors. And when you have that, and people want to visit your site again and again (or buy your products and services) there’s myriad of other marketing methods you can use (such as JVs, communities or even good old banner advertising).
Consider for example WSOs at the Warrior Forum. Many marketers have made a living off them, but none have gone to promote them by building links – that’s not how it works. First, you satisfy a need of the WF community by creating a WSO, then you offer it to them. You do even better if you partner up with someone who has experience and a buyers list.
The guru model works similarly with product launches. Is it not ironic, then, that the very people who tell us that Google manipulation is the way to go do quite the opposite themselves?
This was always the case even when it was easy to rank on Google. Now that it’s not, we might as well start relying on sound marketing methods that will work for years to come, not just until the next Google update.