October 2011


This post is a guest post by Nan Gibbons

Marketing is nothing without customer interaction. Interactive marketing, or one-to-one marketing, is the best way to get your customers actually involved with your brand, instead of just browsing your site.

Interactive Marketing can span many different platforms and caters to the aspects that advertising customers most enjoy— like cross-channel integration, real-time updates and personally catered ads.

This post is a guest post by James Harper

When times are hard it makes sense to do more with what you already have. Conversion rate optimisation is a handy way of doing just that. This is especially true of an e-commerce solution where turning more of the people who already visit your site into customers could be far more beneficial (and cheaper) than looking for new traffic.
What is conversion rate optimisation?

This post is a guest post by Jamie Wright

We’ve all seen videos on YouTube that have made us laugh, cry, cringe and state in amazement, and then we have all noticed that, at the end, these videos contain some kind of message – a call to action maybe, a logo for a website or a product that could be of use. The thing is, most of the time these videos are advertising a large company – someone like Amazon, Ford or Apple – and not a small family run company stuck in the back woods of Idaho or Montana.

This post is a guest post by Nan Gibbons

As our planet spins into the future through the black void of space, it would appear that it gets smaller and smaller. Technology has created a new, smaller world while making it easily navigable due to innovations. We can video chat over high-speed connections at coffee shops, or route funds to needy organizations in developing countries. It’s easier to communicate now than ever before, and when it comes to business, communication is paramount.