Planning an Effective Online Marketing Strategy for New Small Businesses

The plethora of tools on the web that can be used for online marketing has its own set of benefits and drawbacks. On one hand, it allows businesses to create a multi-platform advertising campaign that can reach a global audience with ease. However, some businesses still fail to generate a good ROI from their web marketing endeavors for failure to employ a coherent strategy.

Here are some tips that can maximize the full potential of the web in boosting business profits:

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How Can Online Merchants Reduce Chargebacks?

When an online business owner starts to accept credit cards as a method of payment, there are several factors which must be taken into consideration. Most merchants will agree the biggest drawback resulting from credit card transactions is the high cost associated with credit card processing. With many merchants paying hundreds if not thousands of dollars per year in processing fees, the loss of income in other areas becomes even more problematic. Chargebacks occur when a credit card payment received by the merchant is reversed. When revenue is lost in the form of chargebacks, the cost of doing business goes up. Here we take a closer look at what happens when a charge is reversed and what online merchants can do to prevent this occurrence.

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The Magic Moment Of Making Your First Money Online

Lots of people are so close to start making money online…

It seems more and more people try to make money online and more and more people fail to make money online. But they are so close to that magic moment…


Do you know how a waterpump works? You have to pump it hard, until the water starts flowing, but after that it is easy. Most beginners “pump” money to the level where it is almost flowing and then they say:
“No, this is not going to work even in a period of million years, I give up!”
They stop right before the magic moment. If they continued working, they would achieve their results really fast. They just need to put a little bit more efforts.

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5 Ways To Get High Quality Backlinks: Avoid Getting Your Website Penalized or Banned By Google

You just finished designing, developing and writing the content for your website. In addition to this, you were proactive each step of the way and made sure that all your on-page SEO ducks were in a row (properly inserting keywords in your title tags, h1 tags, content, alt tags; not excessively using javascript and html; using static and seo-friendly url slugs, followed keyword density best practices etc).

Now, the most difficult step to making sure your website ranks well and is seen by search engine users is linkbuilding. Not only is linkbuilding time-consuming but Google weighs the value of each backlinks differently so you never really know how much a particular backlink will benefit your website. In most cases, though, getting an in-text backlink from a popular and respected website (in the eyes of Google) will help you more than a backlink acquired from an unpopular, unread and un-followed website.

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Beginner’s Guide to Optimizing Social Media Channels

The power of social media has been proven time and again. It really does work to attract many more people to a business, product or service. It’s even been successfully used to advertise sweepstakes and concerts, promotional events and just about everything and anything in between. Optimizing social media channels – so that they can enjoy improved performance and generate the amount of desirable organic traffic – is instrumental in harnessing the full and unabated power of the social media platforms of today. Furthermore, using social media optimization to your advantage is a powerful tool that can propel an entity forwards into a very prosperous future.

But how do you go about optimizing social media channels? Why is it important? And what can you expect as a result for your efforts?

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How To Set Goals Properly And Keep Yourself Motivated

It all starts with a compelling goal. Without a compelling goal you can’t really achieve anything big in your life or get a lot of from your life. Setting a compelling goal is one of the most important elements in time management, because that’s what keeps you motivated and encourages you to take a massive amount of action.

What is your destiny?

I am going to ask you to take a peace of paper and write everything that you would like to have and achieve. List everything, no matter if it’s realistic for you to achieve these goals or not. Don’t worry about that. You have to write for at least 5 minutes. If you can, write longer. The longer you do this, the better goal you are going to get.

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Creating Great Content Will Boost Your Business

Many people get caught up in the thought that just having a website for their business is enough. Sadly, the internet is awash with millions of websites many of which are probably trying to achieve exactly the same thing as you. However, not many business owners understand the true effort needed to make a real impact online. I believe that this opens up a real opportunity for anyone willing to put the time into creating great content.

We’re all probably familiar with the process of searching for products, services or information and coming across websites that simply don’t provide what you’re looking for. Great websites always have a good understanding of exactly what their users want, and how to provide this is a quick and easy way. In short, creating great and useful content is the only way to make an impact on the internet.

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How to Get Subscribers to Actually Open Your E-Mails

Just about every site is now trying to collect readers’ e-mail addresses as a way of online direct marketing. This is obviously an important step but not enough brands recognize that it is just the first step. Once you have the e-mail address, you still have to get the subscriber to actually open your message.

This is where good copywriting skills come in. Headline writing is one of the most important skills to have on the web. Headlines are extremely crucial when it comes to creating pages, creating articles, promoting your work through social networks, and of course, e-mail marketing.

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Tips For Setting Up E-Commerce Shipping Rates

Without a physical storefront, the only way online retailers can bring their goods to the hands of buyers is through shipping. Setting shipping rates is a fairly straightforward process, but it can be difficult without first performing preliminary research on the other aspects of product pricing and selection. Calculating for shipping costs is one of the final steps in the process of pricing goods and may be manipulated to enhance a product’s chances of getting sold.

Before deciding on how much to charge customers for shipping, online retailers must first know which goods are profitable to sell. It is very important to have this information beforehand because shipping rates are highly dependent on the retail cost of a particular product.

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The Fastest and Best Way to Make Money Online is 100% Backwards

It seems that everyone who enters the world of internet marketing wants to make money as fast as possible… preferably yesterday. They try many different latest techniques and softwares only to find out that these things don’t work. I was the same. But it is not the way to make money online, especially to make lots of money.

So how to make lots of money fast?

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