Month: September 2011

Improving Your Lead Generation ROI

Gaining a substantial return on investment from your pay per click marketing campaign should be your first concern as a online marketer. You should try to discover which of your particular lead generation strategies are providing gains, and which ads ought to be stopped. You can only achieve this when you understand how well they are functioning.

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Avoiding International Lawsuits

Running a business is complicated and becomes even more as the company grows. It becomes increasingly important that those in charge establish rules and set precedents in potentially troubling or complex areas, especially regarding legal matters. It doesn’t matter if a business operates domestically, internationally or both; there need to be safeguards in place to avoid unnecessary and costly litigation. Having a reliable legal team is valuable not only for getting a company out of tough legal situations, but in helping ensure it doesn’t get into them in the first place. Every policy should be run by the company’s attorneys to make sure it is consistent and viable. Some areas that should be considered are usage rights, contracts and social media. Each area leads to companies spending millions of dollars on legal action every year because of a lack of prevention.

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A Word on the Current State of the IM Marketplace

It is no secret that the main part of this blog is the product review section. In this section people share their experience with products they’ve used. New products are listed for reviews as they are launched on the market. It is moderating these reviews that gives me a unique insight into what is going on in the IM marketplace.

And it’s not pretty. In fact, I can no longer recall the last time there has been a positive review on a product released in the past few months. It’s all the same story – broken promises and shattered dreams. What’s worse, I can also see the trend in the consumer mentality and where it’s heading – it’s not pretty either.

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Direct Mail Is Still Viable

In these days of website banner ads, Google AdWords, Facebook Ads and other Internet-based marketing options, some less advanced marketing methods seem to have fallen by the wayside. Billboards, direct mail and informational pamphlets aren’t often thought of as useful contributions to a company’s marketing campaigns, but if used correctly each method can not only be a viable advertising avenue, but also contribute to the business’s online advertising actions. Direct mail, in particular, can add value not often considered by business owners. There are some general rules about direct mail marketing that advertisers need to keep in mind to help prevent their mailers from being thrown away, but if followed properly they can bring several benefits that can be unavailable to those using solely Internet-based advertising.

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