September 2011


This post is a guest post by Adam Shore

Gaining a substantial return on investment from your pay per click marketing campaign should be your first concern as a online marketer. You should try to discover which of your particular lead generation strategies are providing gains, and which ads ought to be stopped. You can only achieve this when you understand how well they are functioning.

This post is a guest post by Nan Gibbons

Running a business is complicated and becomes even more as the company grows. It becomes increasingly important that those in charge establish rules and set precedents in potentially troubling or complex areas, especially regarding legal matters. It doesn’t matter if a business operates domestically, internationally or both; there need to be safeguards in place to avoid unnecessary and costly litigation. Having a reliable legal team is valuable not only for getting a company out of tough legal situations, but in helping ensure it doesn’t get into them in the first place. Every policy should be run by the company’s attorneys to make sure it is consistent and viable. Some areas that should be considered are usage rights, contracts and social media. Each area leads to companies spending millions of dollars on legal action every year because of a lack of prevention.