The prevalence of cloud computing is changing the way businesses operate. Services that were once only available to large businesses with expansive budgets can now be utilized by smaller companies without the resources to hire outside agencies or hire a specialized team. Microsoft Office 365 gives subscribers all the benefits of a Microsoft Exchange server, plus collaboration software and the ability to view and edit documents from mobile devices without requiring business owners to hire an administrator to oversee the software. Likewise, there are several marketing tools offered through the cloud that can give small and medium businesses more control over their campaigns and will simplify the process enough that even smallest companies can start a marketing initiative and see results.
Twitter is an excellent social media website that has endless opportunities for businesses looking to promote themselves and their product offerings. In recent years, traditional advertising and marketing has definitely taken a backseat to the evolution of social media. The utilization of blogs and social networking sites has completely changed the way that businesses operate. The development and maintaining of relationships with the public is much more important now than it used to be. Interaction with customers is vital in today’s rapidly evolving business environment. Business owners that are aware of this are much more likely to be successful than those who ignore this developing channel of communication. In order to be effective on Twitter, there are several things that businesses need to know. Certain etiquette must be adhered to in this online environment.
When you talk about going “viral” in a marketing capacity, it doesn’t include a computer virus or a viral infection, but the concept is extremely similar. You essentially want to “infect” someone with your campaign in such a way that they can’t help but “infect” others by sharing it and talking about it. “Going viral” takes your business marketing information on a trip, traveling across the internet and being viewed by, hopefully, millions of viewers. Taking your marketing viral can bring the possibility of new opportunities for your business and open doors to a new and improved business venture and new promise for the future.
Most everyone who has used a computer to search for information, from looking up details about a book club recommendation to searching for a birthday gift, has experienced remarketing. Also known as retargeting, the ad-driven process is a way for businesses to draw lost business back to a website, no matter the type of product they are presenting to consumers. Relevant ads based upon a customer’s search history are strategically placed across the search engine’s network, ideally resulting in a customer’s return visit to a site.
If you are an entrepreneur, starting a business online, then there’s no two ways about it; you will have to learn how to market your business online, and you will have to do it well. Unfortunately, to a newcomer there is a lot to learn.
Analytics and ecommerce have completely changed our outlook on marketing. We’ve forgotten (happily) what it’s like to have the customer walk in, buy and walk out never really knowing if they saw our billboard, heard our radio ad, or were driving by and liked our sign. As easily as breathing, we track our conversions on our PPC campaigns, we measure how much traffic we get from natural search and calculate the ROI on our SEO spend. However, there are still plenty of companies who don’t use their site to sell online in a manner that is traceable via a computer. Many “sales” for online businesses require that they be completed using a fax or a telephone. For example, Prodpromo gets 100% of their business through Internet traffic; they do not have any external sales source. However, not a single transaction is completed online. How can Prodpromo track their sales? Many other types of businesses also have this problem. Any accounting firm, law firm, or doctor might be using the Internet to generate leads, not complete sales. Tracking these types of customers requires a little ingenuity and the implementation of a good phone conversion tracking system.
I’ve always had trouble generating a consistent monthly income from my blog. You see, unlike the dozens of stories I’ve read from bloggers whose efforts result in a continual snow ball of income that continues to grow month after month, my blogging income has been a lot more up and down. Two steps forward, two steps back has been a common theme for me. Feast to famine.