This post is a guest post by Aldo Fanelli
Referral business can grow in two main ways:
Offline (word of mouth): The recommendation from one individual to another during a conversation. This is the classic way of marketing, and arguably the most effective, yet one of the most thoughtful to engineer. Word of mouth marketing can boost loyalties that cross and outlast generations. Recommendations support to disseminate product information more slowly, which is less manageable but can be far more influential within a group.
Online (internet, mobile device, or tablet): Online loyalty marketing manages the mass referral of your product or service that is achieved through modern digital technology. Loyalty can be built with clicks from thousands of people quickly by using inexpensive promotion of a useful and reliable product or service, across global territories. The world operates business at different times, and an online presence means international access to purchase, whenever the customer wants to have it. Online loyalty marketing is highly recommended to gain importance and revenue. Social networks are notably useful as channels of communication, especially amongst younger adults. Once a product earns a passionate recommendation, thousands of peers can be instantly informed why, influencing them to consider making a purchase.
Online and Offline: Active Recommenders Initiate Promotion through Their Individual Online and Offline Methods.
Self motivated advocates are often the more refined consumers, who tend to be more assertive. They like to confer about what they spend their money. They are pioneers and know the latest trends. They are experts in their field. You enjoy a good reputation. Therefore, their advice is highly appreciated. A product will only gain recommendation if it is worthy, and the individuals are absolutely certain of their cause.
To gain recommendation, your site needs to uphold a professional reliable look, which can be maintained through qualified deployment of contribution that is not just professionally or financially but also emotionally investing. Only superiority will be recommended, along with reliability. If utilising a team, always consider and prioritise their working environment. Teams who feel constructively comfortable, and are inspired to share a humorous yet focused environment, are teams that do great things for their customers.
Recommendations to Develop Strategy
Active, positive, and genuine recommendations are the most valuable thing a site can receive from its visitors and customers. Marketing and Sales must target customers and engage with as much genuine communication as possible, mainly involving listening, and allowing peers to express enthusiastic recommendations. Recommendations are one of the most important business factors, and should be highlighted/ prioritised in any annual report.
Research for Customer Focused Engagement
Focusing engagement with the target consumer can be directed, and managed, so content is created and contributed to by the consumer. Key questions that need to be asked are:
- Who exactly is the customer?
- How best can we drive an emotional engagement?
- What are the customer’s wants and needs?
- What is good for the customer?
- What does the customer think of us?
- What is the customer’s journey through the site?
- How can we improve to make our visitors and customers happier?
The answers to above can only be learned through providing useful content, and promoting regular, open dialogue with the customer!
Loyalty marketing online is not only credible but can also be much more cost effective than traditional advertising. It is promotion that is guaranteed to work, as the content often speaks for itself, or even speaks to itself. Marketing using rewards can help to drive referrals, and build a strategic process to perpetuate forward through peer to peer recommendations.
ICLP are loyalty marketing experts globally recognised for administrating marketing that drives profit through engagement.
Aldo Fanelli works in various areas of Marketing: a humble Marketing specialist who likes to share info based on client research.