This post is a guest post by Lesley DeSantis
Twitter is an excellent social media website that has endless opportunities for businesses looking to promote themselves and their product offerings. In recent years, traditional advertising and marketing has definitely taken a backseat to the evolution of social media. The utilization of blogs and social networking sites has completely changed the way that businesses operate. The development and maintaining of relationships with the public is much more important now than it used to be. Interaction with customers is vital in today’s rapidly evolving business environment. Business owners that are aware of this are much more likely to be successful than those who ignore this developing channel of communication. In order to be effective on Twitter, there are several things that businesses need to know. Certain etiquette must be adhered to in this online environment.
It is very important for business representatives to maintain the Twitter account once it is created. Interesting updates should be regularly posted to keep people intrigued. This will help the business acquire a larger number of followers. The people who are posting on the Twitter account need to be very careful that they are not coming across as always trying to sell people something. People don’t want to log into Twitter and be bombarded with blatant advertising. Businesses should post insightful information regarding their industry. Twitter updates that provide useful information are a much more subtle and effective way of promoting businesses online. When people interact with posted tweets, the business representatives maintaining the account need to make sure to tweet back to everyone and answer all questions asked. This is a great way to develop relationships with potential customers and to get a conversation started. Every conversation could potentially lead to a sale and additional revenue. If done right, Twitter has become a great way to manager customer service.
It is also very important that business representatives always go out of their way to be polite and respectful to their followers. In no way do they ever need to be negative or condescending to people online. That would not be good business. Business representatives should also make it a habit to follow the accounts of the business page’s followers. This will make the business seem much more human to everyone. People will feel that the business owners and employees are genuinely interested in them and in meeting their various needs and wants. This will help the general public develop an even greater interest and higher level of respect for the business.
Because such a large number of people can be reached via Twitter, there is no better way to convey messages to the world about a business and its products and services. If proper online marketing techniques are adhered to, Twitter can be a great tool that every business should take advantage of. In today’s society, people are much more responsive to social media marketing than they are to advertisements listed in newspapers and magazines, or advertisements that air on the television and radio. In order to reach their full potential, businesses have to be careful to stay up to date on the latest Twitter trends and the rapidly changing world of technology.
Lesley DeSantis is a content development specialist for Twiends, a Twitter Directory that helps you learn how to grow your social network and find out how get Twitter followers.