Choosing affiliate programs to promote in your affiliate business is one of the key elements. It’s not rocket science, once you get the niche down and you know people buy stuff in that niche, it all comes down to choosing good products with good commission. But today I’m gonna post some of my thoughts about that perfect affiliate program that would not just add to your portfolio but create a whole new business on its own.
I must also point out that I haven’t found such an affiliate program out there that I’m about to describe, so I also have a secret agenda that perhaps someone out there knows of something that at least resembles it and is willing to share it with the rest of the world.
The perfect affiliate program to me is a program that:
- Captures the prospects you send with an opt-in form offering something of a great value to them for free. In other words, a good CPA offer, but it doesn’t end there…
- The leads I send are hardcoded with my affiliate id permanently and all products sold to them from then on are credited to me, even if they are sold 10 years from now. I would even send the leads for free (i.e. not getting paid per lead) if that was part of my contract. An example would be the so called launches that are popular right now in the IM world – JVs are not paid per lead but they are paid for the sales that those leads generate. Unfortunatelly, most of these programs are only limited to the launch and they “kidnap” your leads from then on.
- The program should employ a decent follow-up sequence which does not spam the prospects but rather creates a relationship with them, sends them valueable information for free, helps them solve their problems where applicable even before they take their credit cards out. This has to do with the quality more than anything.
- Finally, an optional bonus step, I should be provided with promotional materials enough to replicate the follow-up process in my own list up to the first paid product (i.e. I should get the right to distribute their free stuff that leads to the paid product, have example follow-up messages, etc.)
To put it all in one sentence, I should get credited for every action my prospects take in the sales funnel of the merchant I promote. The cold reality is that I’m yet to find a program that would not at some point “kidnap” my prospects and not give me the full credit for my hard work getting them to the offer. Some do that immediately on the sales page (run away from anything that you get paid per sale for and they have an opt-in form on their sales page which doesn’t tag the leads with your id – and that should be in your affiliate agreement), others strip you off after the first sale, only track your prospects via cookies, and so on.
The perfect affiliate program would credit you for every action the prospect takes on the merchant’s site with no exceptions for the life-time. If you know of any program like that, please do let us all know by posting a comment. I think this is the exact kind of program beginners should start their affiliate business in – it’s relativelly easy to convert traffic to leads and you get all its worth, not a measily $1-2 that is common between the CPA offers of this kind, and not a program that only pays per single sale and steals your leads (which often results in the beginners wasting their time and money on traffic that gets them nowhere).