Project Covert Persuasion by Andrew X and Dylan Loh is a little bit different kind of IM product. It teaches you the psychology behind converting offers, affiliate and your own. In other words, how to persuade visitors to buy.
The ebook consists of two volumes. The first one talks about persuasion in general, and the second one about persuasion in the Internet marketing. In it, numerous psychological techniques are laid down in a step by step manner, which you can implement in your offers right away.
If you want to learn the art of persuasion and maximize your conversion rates of any offer you have out there, whether it’s affiliate or your own product.