Internet Marketing

Marketing Your Business Using SMS Text Messaging

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This post is a guest post by Kasey

If you are looking for a new type of advertising, it might be a good idea to check out marketing your business using SMS text messaging. With text messaging becoming one of the most primary forms of communication, it is no wonder this type of advertising is continuing to become increasingly popular among businesses of all sizes and types. By marketing your business using SMS text messaging, you might have a better chance of reaching your target audience of customers easier than you would with more traditional advertising methods, which is a great way to consider boosting your overall sales.

Businesses everywhere are struggling under current economic conditions, which is why it is time for business owners to revamp their traditional marketing techniques and adapt to newer technologies and changing times to remain current in this ever-expanding and competitive global market. Text message marketing works by sending mass text messages out to a list of customers and potential customers notifying them about business promotions, discounts and company events. This type of marketing is a great way to reach each customer directly. Unlike traditional types of advertising like billboards and magazine or newspaper ads, the information is sent directly to each individual customer for their review. It is much more difficult for a customer to ignore a message that is sent directly to them. However, there is a fine line between spamming and sending occasional messages. Knowing how to effectively use text message marketing without becoming an annoyance to the customers is an important part of how to become successful in using text marketing.

The benefits of marketing your business using SMS text messaging can be great especially if the text marketing technique works well with your customers and overall business. One of the best parts about using text marketing is that it is much cheaper than traditional types of advertising. Ads in newspapers, magazines on the radio, TV or billboards can cost a company into the hundreds or thousands of dollars. Text message marketing is a great way to cut down on the amount the business owner is spending on advertising costs because the service can be found for mere dollars a month in comparison. By spending anywhere from $10 to $50, or more (depending on the number of messages needed to distribute), businesses of any size can cash in on the savings in marketing dollars.

There are a few things to keep in mind when making this decision to market a business using SMS text messaging. First, it is necessary for the marketing executives or business owners to know and understand that they are responsibility for understanding how to effectively use the text marketing. There is always the problem when too much messaging becomes a problem and eventually turns those customers off about spending their money with the business. It is important to find the balance between sending occasional messages with pertinent information, but not doing so much that the messages become an annoyance for the customer. It is also a good idea to learn and understand the conditions surrounding text marketing. There are some federal rules and guidelines surrounding this type of marketing. It is important to discuss these rules and guidelines with the provider to ensure all are being met once the service begins. It also might be a good idea to choose a text message marketing provider with a money-back guarantee, free trial period or zero contract policy so that if text marketing is not a worthwhile experience for a particular type of business, that there will be no money wasted paying for a service that is no longer being used. However, because so many businesses are picking up on this new type of marketing, it is a good idea to at list give it a try to see if it works for your business. Research providers carefully to find the best deals and the best service.

3 Comments

  1. Can you share more about successful examples of SMS marketing? I’ve heard of this but no sure if it’s useful for online stores and the pros and cons of SMS vs emails.

  2. sounds good I’ve been eyeing this market and looking to break in Would be interested in how you got started and do on a regular basis

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