This post is a guest post by Phill
The utilisation of your email list for business purposes is a challenge. Having the contact information for many or all of your customers is but one step of many in ensuring that your customers are going to be getting constant updates from you that will entice them to give you their business but refer you as well. The trick is to use your email list in many different forms so that it is never boring and always useful to your clients.
Format your list!
When you are formatting your email list, make sure that you have the primary email address from each client. You also want to make sure that you have your list set up so that you can get notifications when the e-mail is opened, possibly through the use of white label email marketing. You may also want to put surveys in your emails to see if you can find out who is reading your messages. When you know who is opening which emails, you will be able to find out who is interested in what content.
Second, you have to have more than one format for your emails. You can send them as general newsletters that highlight what is going on with your business or you can use other formats as well. These work as monthly updates that will keep everyone in the loop.
Talk about many things in your emails!
You should also consider putting out emails that talk about trends in your industry, what the customer can ask of you, and rolling out new products or services. Keeping the emails different from message to message helps to let your customers know that you always send out information that needs to be read.
Show your clients how to keep you out of their junk mail.
When you begin sending emails, you have to help your customers keep your emails out of their junk mail. The best way to do that is to have a disclaimer at the bottom of all of your emails. You should ask that they add your email address to their address book so that you never get sent to the junk mail folder. When you receive this information from people in the first place, you can ask them to add you to their address book when you give them your business card.
Offer discounts and special deals.
Taking the next step would be using the email list to send invites for special events or for special discounts on products and services. This keeps the readership up, and it makes your customers feel like you care about their business and want to give them as many breaks as you possibly can.
When trying to make the most of your email list, you want to follow each of these steps to keep your emails fresh and relevant for your customers.