How many times have you found a great keyword with a keyword tool, a keyword that is supposed to get tons of traffic and has little competition, but once getting ranked for it you’ve got little to no traffic?
Chances are that happened to you once or twice. It has happened to me. A classic example is the keyword “internet marketing tools”. This baby should get 246,000 monthly searches on exact match according to Google’s Keyword Tool. That means even at a 1% CTR being at the bottom of page 1 you should get about 82 visits per day. That looks like a great keyword and with a relatively low competition too.
Well, guess who is ranking on the first page for it and how much traffic he gets? I’m not gonna point fingers but that keyword gets 1 or 2 visits from the bottom of the first page on Google. Now, of course ranking at #1 spot for this keyword would get some more traffic and perhaps it would pay off… perhaps. But the point is, it’s not nearly as advertised!
So what to do to avoid these situations? As I find, most keywords have a very inaccurate traffic data in Google’s Keyword Tool and all tools based on it, so it’s a big deal.
One way is definitely to use PPC. That’s the surest way to know how much traffic there really is. But who wants to spend money and fiddle with the mean Adwords just to get some estimates? A much faster yet pretty accurate way is to use the Google Insights for Search.
It’s amazing but what Google breaks, Google fixes. I don’t know why their traffic estimates are so off, but the Insights for Search tool does a pretty good job at comparing keywords. All you need is one keyword that you already rank for and know how much traffic it gets. With the latest Webmaster Tools improvement you can even factor in the CTR rate and get even more accurate estimates.
All you have to do is compare two keywords and calculate the approximate traffic volume. If you don’t have a known keyword, you can compare it to its broader version. For example comparing “internet marketing tools” to “internet marketing” gives very interesting results that are very inconsistent to those of the keyword tool but are exactly what they are in reality.
Other “interesting” results include keywords such as “make money online” that gets 70-80k monthly searches, and not 368k as advertised and the list goes on. As I said, if you check most keywords get 2-5+ times less traffic in reality (and that’s comparing exact match vs phrase match as the Insights for Search Tool doesn’t have a match options!). That especially applies to big high traffic keywords, which aren’t so big after all.
So when researching keywords, always use the Insights for Search tool and avoid wasting your time trying to get traffic that doesn’t exist.