This post is a guest post by Rob Cornish
If you’ve never done it before then creating your own product can seem like a huge mountain to climb. I certainly felt like this before I created my first product for the stock market trading niche. However, having been through the process myself I now realize that product creation can be a lot easier if you might first imagine.
In fact, in this article I’m going to share with you how you can get a product created in less than one day.
The kind of product I’m talking about here is an audio interview product. Audio Interviews have several advantages: They are quick to create, they can massively elevate your own level of authority (provided you interview the right expert of course!) and you don’t really need to know anything about the niche in which you are operating (all you need is a list of questions).
What’s more, creating an audio interview product is an excellent idea if you are just starting out online and want to sell a fairly low priced product ($7-27) in order to generate lots of sales and consequently put a ton of high value buyers on your email list. Alternatively, this kind of product makes for an excellent free gift in order to entice people to subscribe to your email list (you can then sell to them later on).
There are really just 3 steps to creating your audio interview product:
1. Find an expert
There are several ways to find an expert to interview. One of the best is to look for books related to your niche on Amazon and then contact the authors directly. Secondly, you can also look for popular blogs or search on sites like Ezine Articles or About.Com. Finally, you might even consider placing a classified ad on a site such as Craigslist or USFreeAds.
At this point you might be wondering how to entice your expert to actually do the interview? Well the first thing to say is that you could obviously pay them for their time. However, this is not usually necessary if you approach them in the right way.
Here are 3 tricks that I have found to be effective:
- First, offer them the opportunity to promote their own projects in the interview.
- Second, convince them that the interview will be heard by a wide audience and tell them the things that you are going to do to promote it (Facebook, Twitter, heads-up emails to bloggers, search engines, etc).
- Finally – and this is probably the last option if they are still not yet onboard – offer them joint-ownership of the finished product so that they could use the interview on their own blog/website or in any other way they choose.
2. Recording the interview
For this you will need some basic tools. The first is Skype which, of course, allows you to make free phone calls over the internet. If your expert does not have access to Skype for any reason then don’t worry because it is extremely cheap to use Skype to call regular landline phones too.
To record your phone call use software such as Call Recorder (Mac) or Pamela (PC).
3. Editing the interview
Often, you’ll want to trim the start and end of the interview to “tidy” it up a little. There are many software packages available to do this but one of the best is the free and open-source program Audacity. Don’t be put off by the ugly look of the program – it is in fact very powerful!
So there you have it, a very effective and fast way to create a product and leverage your own authority in your niche.
So, take action and get your interview product created…!