It is no secret that the main part of this blog is the product review section. In this section people share their experience with products they’ve used. New products are listed for reviews as they are launched on the market. It is moderating these reviews that gives me a unique insight into what is going on in the IM marketplace.
And it’s not pretty. In fact, I can no longer recall the last time there has been a positive review on a product released in the past few months. It’s all the same story – broken promises and shattered dreams. What’s worse, I can also see the trend in the consumer mentality and where it’s heading – it’s not pretty either.
It seems that the constant influx of push-button do-it-all-for-you software has created a new niche on its own, a niche that is starting to overtake the entire marketplace. Let me quote one person who has sent me an email regarding my free pdf:
Noone wants to work that hard to make money. We want a system that’s up & running ready to use right now!!!!
This quote speaks volumes. Not only did months and years of products with no substance that only target greed of people littered the marketplace, it has also created a want for these products. No, these products don’t work and never will, but they satisfy (at least momentarily) the greed of people who are not willing to do what it takes to make money but want it right now!
There has been an “uprising” recently of marketers with integrity who have decided to dissociate themselves from these crap products. But what I saw it did was only that there’s been significantly less new products on the market from these people. People who have in the past rolled out some decent products. In other words, the crap has overwhelmed the marketplace now almost completely.
As there are affiliate links for all products listed on this blog, I can get some insight into sales data, such as the refund rate, too. People who buy these products are obviously just looking to satisfy their greed or desperation for money, but after that good feeling of achievement from buying the product wears out, and the product doesn’t live up to its promises, they more than likely ask for their money back. Thus the refund rate has sored.
Clickbank has introduced new rules for product promotion, effective August 1st of this year (2011). But do you think that has changed the marketplace in any way? Rules can be worked around – marketers are a creative lot, and when there are no moral values standing in their way whatsoever…
So now we have this market of broken promises and shattered dreams and its prospect is very grim. However, on the bright side, it is a free market, and it has its ups and downs – it’s always had. We are on the down side now and as soon as we hit rock bottom (very soon hopefully), there’s only one way up.
Meanwhile, there are still people who work honestly, they’ll just stay somewhat in the background for a while. And when the market crashes, and the dust settles it will be them to rebuild it once again.
Anyway, thanks for reading my rant.