Internet Marketing

5 Tips for Focusing Your Content to Sell Anything

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This post is a guest post by Corry Cummings

Many people are realizing the revenue potential in selling goods and services online. However, selling products online will require you to create high-quality content. Creating content that is both compelling and informational is essential if you wish to project a professional image and make a steady income selling products. The following strategies will allow you to sell a wide variety of products by creating quality, focused content.

Create Titles That Are Attention Grabbing

You will want to write titles that instantly grab the attention of your reader. People will often decide whether or not they read an article based solely on the title. When you are selling products, don’t be too promotional in your titles. This may turn people off. Write titles that are creative and interesting. People will be compelled to read an article that they think they will learn something from.

Write A Compelling Introduction

A great way to focus your content to sell anything is to write a great introduction. Grab the attention of the reader and make them want to keep reading. Make your introduction short and interesting. Readers will be unlikely to read an article that has a large first paragraph. Write a catchy first sentence that grabs their attention. A great way for content writers to do this is by asking the reader a question about the topic that will appeal to them. Another good way to start an introduction is by stating an interesting fact or statistic. Readers will likely keep reading to find out more.

Include All Pertinent Information

When selling products, you want to put yourself in the shoes of the reader. What questions might they have about the product? Include all essential information about the product plus extra information you think readers might have questions about. Make sure you include all necessary information including size, weight, color and price. Don’t leave the reader guessing.

Include High Quality Pictures

Readers will be more likely to read an article that contains photographs. An article that consists of just text is often intimidating to readers and they are unlikely to actually read the whole thing.

Include pictures of the products you are selling that showcase the best attributes of the product. Include pictures throughout the article. People will be more likely to keep reading if there are a few different pictures peppered throughout the article. Make sure your photos are high quality and are not fuzzy or overexposed. A photograph that is low quality will project an unprofessional image and might cost you some sales.

Create Content that is Easy To Scan

Most readers do not read an entire article. Therefore, you will want to make sure they will be able to find pertinent information by simply scanning the article. Don’t bury important information in the article. Keep important facts at the top of paragraphs. Consider using subheadings and bullet points. This will make content easier to scan.

3 Comments

  1. I want to add a bit in it that catchy title doesn’t mean that you will start the title with “What, Why or When” types of words, it just means that it can appeal the readers to know more the particular item. The other thing which i have noticed that most of the time people skip the price tag of the product, this absence puts off a reader to a limit. He may can stop reading further so make sure these few things must be there.

  2. I just want to say that through reading this article that I was able to take these points and apply them to my own website because I wanted to know what I was missing and what I possibly had right. Thank you for the good information on focusing your content to tell anything.

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