This post is a guest post by Nan Gibbons

Coming up with an idea for a product that is sure to take the market by storm is only half your battle as an entrepreneur. You also need to know how to market your product so that it flies off the shelves and into your customers’ hands. A failure to effectively market your product can result in few or no sales, which is certainly not the path to take when aiming for success. Know your product and your audience and you should find your way to success with little difficulty.

It is no secret that the main part of this blog is the product review section. In this section people share their experience with products they’ve used. New products are listed for reviews as they are launched on the market. It is moderating these reviews that gives me a unique insight into what is going on in the IM marketplace.

And it’s not pretty. In fact, I can no longer recall the last time there has been a positive review on a product released in the past few months. It’s all the same story – broken promises and shattered dreams. What’s worse, I can also see the trend in the consumer mentality and where it’s heading – it’s not pretty either.

This post is a guest post by Nan Gibbons

In these days of website banner ads, Google AdWords, Facebook Ads and other Internet-based marketing options, some less advanced marketing methods seem to have fallen by the wayside. Billboards, direct mail and informational pamphlets aren’t often thought of as useful contributions to a company’s marketing campaigns, but if used correctly each method can not only be a viable advertising avenue, but also contribute to the business’s online advertising actions. Direct mail, in particular, can add value not often considered by business owners. There are some general rules about direct mail marketing that advertisers need to keep in mind to help prevent their mailers from being thrown away, but if followed properly they can bring several benefits that can be unavailable to those using solely Internet-based advertising.

This post is a guest post by Marc McDermott

Email marketing should adhere to best practices just like any other marketing campaign strategy. The content or message as well as the packaging should be consistent across platforms.

Mind Your P’s in the Mix
The “4 p’s” of marketing are standard marketing principles regardless of methods. Principles of marketing are product, price, place and promotion. Determine whether the email marketing is itself the product or whether its role is supportive or both.

This post is a guest post by Aldo Fanelli

Referral business can grow in two main ways:

Offline (word of mouth): The recommendation from one individual to another during a conversation. This is the classic way of marketing, and arguably the most effective, yet one of the most thoughtful to engineer. Word of mouth marketing can boost loyalties that cross and outlast generations. Recommendations support to disseminate product information more slowly, which is less manageable but can be far more influential within a group.

This post is a guest post by Jessica

They say once something is on the internet its there forever. For businesses, one angry customer’s rant can find eternal life on the web. One bad review, in the wrong place can spread doubt among potential customers. One minor scandal can become a widely misconstrued mess. Whether you’re a company or an individual, we all have to be concerned with what story the web will tell of us. Whether you have some negativity floating around or a lack of a reputation in general there a few simple things that can help rectify the situation.

This post is a guest post by Hal Licino

Email marketing reputations are highly overrated and ending up on a blacklist is not really such a big deal. At least that’s what some email marketers like to think, whether or not it has any relevance to reality.

If you’re out to totally trash your email reputation and ensure that your campaigns are throttled by ending up on half the blacklists in the known universe, use these five extremely effective and time-proven methods:

Illustration: Stand OutRecently I’ve received a comment regarding my free report that I offer on this blog. It went something along the lines of “I don’t want to be just another affiliate”. That’s a great attitude to have, and I keep stressing the importance of the unique value proposition on every other post I write on this blog. But does that mean that what I write in my e-book is different than what I write here?

To answer the question, first you have to answer the question what being unique means and what you have to do to stand out of the crowd. Being unique means being different than others, doing more than others, cutting through the noise and making your message be heard. But how do you do that? Are there any methods or techniques to do that?

This post is a guest post by Satrap

There are so many great ways to make money online, most of them require selling a product or a service. But, not everyone has a product or service of their own to sell. After all, creating a product takes knowledge, expertise and a lot of time and in some cases a lot of money. Thankfully, you don’t need to have your own product to make money online. You can make money selling other people’s product.

Selling other people’s product or affiliate marketing as it’s best known, provides a great opportunity for almost anyone to earn money online. It really doesn’t take much to start your own online business as an affiliate marketer. When it comes down to making money as an affiliate marketer, it basically comes down to these 4 steps:

“I’ve spent years trying to make money online, I’ve spent thousands on make money products, but I’ve never made a penny online”. Sounds familiar? I’ve seen statements like that countless times, and I’ve realized all of them have something in common. Something that prevents these people from making money regardless of how many years they put into it.

Coincidentally I’ve started making money within days of starting online. And I haven’t spent a cent to do it. What did I do different than all these people who dedicate time and money and still can’t make it?

The first natural reaction to any “I can’t make money” statement is to explain it in simple lack of knowledge. But what are the odds of a person spending years to learn something and learning absolutely nothing? And it’s widespread as well. No, there has to be something else.