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This post is a guest post by Joe Lyons

If you think about your brand for a moment, what comes to mind? Do you see your company logo? Perhaps you envision the color scheme you’ve printed on your business cards or the imagery on your website. Maybe you have a catchy jingle or a mascot of some kind.

While these are undeniably important elements of branding any business, the essence of effective branding goes even deeper. It all comes down to this:

This post is a guest post by Dan Edmonson

Launching an online lead generation campaign can be a humbling process. You may have pre-conceived notions of exactly what your target market is, and how they respond to advertising. If you are new to pay per click (PPC) advertising, you will quickly learn that the key ingredient to running a successful campaign is perfecting the art of writing excellent ad copy. You must better your understanding of your prospects, learn to speak their language, and figure out what motivates them. Once you do, you can write ad copy that will motivate them to click on you ad, and hopefully, convert into a lead or sale. The $64,000 question is, “what is good ad copy, and how do I know if I have it?”

This post is a guest post by Adam Shore

Gaining a substantial return on investment from your pay per click marketing campaign should be your first concern as a online marketer. You should try to discover which of your particular lead generation strategies are providing gains, and which ads ought to be stopped. You can only achieve this when you understand how well they are functioning.

This post is a guest post by Nan Gibbons

Most everyone who has used a computer to search for information, from looking up details about a book club recommendation to searching for a birthday gift, has experienced remarketing. Also known as retargeting, the ad-driven process is a way for businesses to draw lost business back to a website, no matter the type of product they are presenting to consumers. Relevant ads based upon a customer’s search history are strategically placed across the search engine’s network, ideally resulting in a customer’s return visit to a site.

This post is a guest post by Kasey

If you are looking for a new type of advertising, it might be a good idea to check out marketing your business using SMS text messaging. With text messaging becoming one of the most primary forms of communication, it is no wonder this type of advertising is continuing to become increasingly popular among businesses of all sizes and types. By marketing your business using SMS text messaging, you might have a better chance of reaching your target audience of customers easier than you would with more traditional advertising methods, which is a great way to consider boosting your overall sales.