This post is a guest post by Julie DelCueto
Analytics and ecommerce have completely changed our outlook on marketing. We’ve forgotten (happily) what it’s like to have the customer walk in, buy and walk out never really knowing if they saw our billboard, heard our radio ad, or were driving by and liked our sign. As easily as breathing, we track our conversions on our PPC campaigns, we measure how much traffic we get from natural search and calculate the ROI on our SEO spend. However, there are still plenty of companies who don’t use their site to sell online in a manner that is traceable via a computer. Many “sales” for online businesses require that they be completed using a fax or a telephone. For example, Prodpromo gets 100% of their business through Internet traffic; they do not have any external sales source. However, not a single transaction is completed online. How can Prodpromo track their sales? Many other types of businesses also have this problem. Any accounting firm, law firm, or doctor might be using the Internet to generate leads, not complete sales. Tracking these types of customers requires a little ingenuity and the implementation of a good phone conversion tracking system.
Cheap Click Code by Tim Godfrey and Steven Clayton is a quick and easy system for getting cheap clicks from AdWords (in the range of 3-9c) in any niche, as competitive as it is.
Market Samurai is no doubt one of the most popular marketing tools in the Internet marketing community. This multi-purpose tool is the start of most projects to many, including me. Despite being in a constant beta stage, the software built on Adobe AIR (which makes it available on all computer platforms, including PC, Mac and Linux) is reliable and often updated via an auto-update feature.
Affiliate Gameplan, a course by Rob Benwell and Taylor Fletcher is a step-by-step plan for you to follow to “make it” as an affiliate online. It consists of videos and manual showing you how to successfully build an affiliate business.
Ewen Chia’s 24 Hour Internet Business is a step-by-step course for the beginners that shows how to start an online business in as little as 24 hours. That doesn’t mean you’ll necessarily be making money in a day, but you will get on the right track.
Black Belt Live Case Study is a very “meaty” product – the whole thing is one case study dissected to the very last bone. The case study is of a real life Adwords campaign which was turned around from losing money to making 137% ROI in profit.
Gunshot Money shows how to promote IM products using a unique affiliate marketing method for product launches. The course includes an exact step by step blueprint based on a live, recently launched campaign that has made over $15,000 in one week.
GMail Mind Tricks – learn to use GMail advertising to deliver your advertising message to the right prospects in the right place at the right time for best conversions.
Magic Bullet System is a CPA training course and software from the guys who have made 100k in one day and are making about 14k per day consistently from CPA marketing, Amish Shah and Jay Styles. Why does it matter who is making what and why am I even writing this? The reason is because it shows the potential of this marketing method.
GC Detective 3.0 is the new version of Google Cash Detective. GCD is a keyword spy tool which allows you to see what your PPC competitors are up to. By doing so you get some insight into what may work and what may not and thus save money on testing.