Content is king, we all know that.
But there can never be a king without a lovely wife! So, we need to find a wife for our content by match-making both content and marketing together.
What do we get, “Content Marketing?”
Here, I want to reveal some amazing tips to take your blog to the next level. Content marketing is going to transform your internet business and bring you fresh prospects, fame and money, big time.
But first, let’s paraphrase the quo.
Content is king, marketing is queen!
Marketing is nothing without customer interaction. Interactive marketing, or one-to-one marketing, is the best way to get your customers actually involved with your brand, instead of just browsing your site.
Interactive Marketing can span many different platforms and caters to the aspects that advertising customers most enjoy— like cross-channel integration, real-time updates and personally catered ads.
When times are hard it makes sense to do more with what you already have. Conversion rate optimisation is a handy way of doing just that. This is especially true of an e-commerce solution where turning more of the people who already visit your site into customers could be far more beneficial (and cheaper) than looking for new traffic.
What is conversion rate optimisation?
We’ve all seen videos on YouTube that have made us laugh, cry, cringe and state in amazement, and then we have all noticed that, at the end, these videos contain some kind of message – a call to action maybe, a logo for a website or a product that could be of use. The thing is, most of the time these videos are advertising a large company – someone like Amazon, Ford or Apple – and not a small family run company stuck in the back woods of Idaho or Montana.
As our planet spins into the future through the black void of space, it would appear that it gets smaller and smaller. Technology has created a new, smaller world while making it easily navigable due to innovations. We can video chat over high-speed connections at coffee shops, or route funds to needy organizations in developing countries. It’s easier to communicate now than ever before, and when it comes to business, communication is paramount.
Engaging blog readers is the #1 concern of everyone who has a blog.
If you want to succeed in this age, you need more than quality content, there should be a nexus between great content and effective marketing, coupled with engaged readers.
Until a person is engaged, he can’t respond to your offers.
The term internet marketing is still fairly new. It has been around for over a decade, but adoption of the concept for many in the business world has been slow going.
Internet marketing in general terms is the ability to market and promote your business product, service or brand online. Examples most businesses are familiar with are banner ads, blogs, forums, article distribution, social media and email marketing.
The world of search engine marketing is always changing, largely because search engines, especially Google, are constantly tweaking their algorithms to make them more able to weed out poor sites and reward excellent ones. No single person could possibly keep up with all the latest developments of the major search engines, marketing strategies and consumer trends, so it’s important for industry professionals to get together to network, discuss the latest developments and take more focused looks at emerging strategies. SES Chicago, the Search Engine Strategies conference and expo being held in Chicago November 14-18, will be a prime opportunity for industry professionals to get together and share insights.
Coming up with an idea for a product that is sure to take the market by storm is only half your battle as an entrepreneur. You also need to know how to market your product so that it flies off the shelves and into your customers’ hands. A failure to effectively market your product can result in few or no sales, which is certainly not the path to take when aiming for success. Know your product and your audience and you should find your way to success with little difficulty.
Gaining a substantial return on investment from your pay per click marketing campaign should be your first concern as a online marketer. You should try to discover which of your particular lead generation strategies are providing gains, and which ads ought to be stopped. You can only achieve this when you understand how well they are functioning.
Running a business is complicated and becomes even more as the company grows. It becomes increasingly important that those in charge establish rules and set precedents in potentially troubling or complex areas, especially regarding legal matters. It doesn’t matter if a business operates domestically, internationally or both; there need to be safeguards in place to avoid unnecessary and costly litigation. Having a reliable legal team is valuable not only for getting a company out of tough legal situations, but in helping ensure it doesn’t get into them in the first place. Every policy should be run by the company’s attorneys to make sure it is consistent and viable. Some areas that should be considered are usage rights, contracts and social media. Each area leads to companies spending millions of dollars on legal action every year because of a lack of prevention.
It is no secret that the main part of this blog is the product review section. In this section people share their experience with products they’ve used. New products are listed for reviews as they are launched on the market. It is moderating these reviews that gives me a unique insight into what is going on in the IM marketplace.
And it’s not pretty. In fact, I can no longer recall the last time there has been a positive review on a product released in the past few months. It’s all the same story – broken promises and shattered dreams. What’s worse, I can also see the trend in the consumer mentality and where it’s heading – it’s not pretty either.
In these days of website banner ads, Google AdWords, Facebook Ads and other Internet-based marketing options, some less advanced marketing methods seem to have fallen by the wayside. Billboards, direct mail and informational pamphlets aren’t often thought of as useful contributions to a company’s marketing campaigns, but if used correctly each method can not only be a viable advertising avenue, but also contribute to the business’s online advertising actions. Direct mail, in particular, can add value not often considered by business owners. There are some general rules about direct mail marketing that advertisers need to keep in mind to help prevent their mailers from being thrown away, but if followed properly they can bring several benefits that can be unavailable to those using solely Internet-based advertising.
The prevalence of cloud computing is changing the way businesses operate. Services that were once only available to large businesses with expansive budgets can now be utilized by smaller companies without the resources to hire outside agencies or hire a specialized team. Microsoft Office 365 gives subscribers all the benefits of a Microsoft Exchange server, plus collaboration software and the ability to view and edit documents from mobile devices without requiring business owners to hire an administrator to oversee the software. Likewise, there are several marketing tools offered through the cloud that can give small and medium businesses more control over their campaigns and will simplify the process enough that even smallest companies can start a marketing initiative and see results.
Twitter is an excellent social media website that has endless opportunities for businesses looking to promote themselves and their product offerings. In recent years, traditional advertising and marketing has definitely taken a backseat to the evolution of social media. The utilization of blogs and social networking sites has completely changed the way that businesses operate. The development and maintaining of relationships with the public is much more important now than it used to be. Interaction with customers is vital in today’s rapidly evolving business environment. Business owners that are aware of this are much more likely to be successful than those who ignore this developing channel of communication. In order to be effective on Twitter, there are several things that businesses need to know. Certain etiquette must be adhered to in this online environment.
When you talk about going “viral” in a marketing capacity, it doesn’t include a computer virus or a viral infection, but the concept is extremely similar. You essentially want to “infect” someone with your campaign in such a way that they can’t help but “infect” others by sharing it and talking about it. “Going viral” takes your business marketing information on a trip, traveling across the internet and being viewed by, hopefully, millions of viewers. Taking your marketing viral can bring the possibility of new opportunities for your business and open doors to a new and improved business venture and new promise for the future.
Most everyone who has used a computer to search for information, from looking up details about a book club recommendation to searching for a birthday gift, has experienced remarketing. Also known as retargeting, the ad-driven process is a way for businesses to draw lost business back to a website, no matter the type of product they are presenting to consumers. Relevant ads based upon a customer’s search history are strategically placed across the search engine’s network, ideally resulting in a customer’s return visit to a site.
If you are an entrepreneur, starting a business online, then there’s no two ways about it; you will have to learn how to market your business online, and you will have to do it well. Unfortunately, to a newcomer there is a lot to learn.
Analytics and ecommerce have completely changed our outlook on marketing. We’ve forgotten (happily) what it’s like to have the customer walk in, buy and walk out never really knowing if they saw our billboard, heard our radio ad, or were driving by and liked our sign. As easily as breathing, we track our conversions on our PPC campaigns, we measure how much traffic we get from natural search and calculate the ROI on our SEO spend. However, there are still plenty of companies who don’t use their site to sell online in a manner that is traceable via a computer. Many “sales” for online businesses require that they be completed using a fax or a telephone. For example, Prodpromo gets 100% of their business through Internet traffic; they do not have any external sales source. However, not a single transaction is completed online. How can Prodpromo track their sales? Many other types of businesses also have this problem. Any accounting firm, law firm, or doctor might be using the Internet to generate leads, not complete sales. Tracking these types of customers requires a little ingenuity and the implementation of a good phone conversion tracking system.
I’ve always had trouble generating a consistent monthly income from my blog. You see, unlike the dozens of stories I’ve read from bloggers whose efforts result in a continual snow ball of income that continues to grow month after month, my blogging income has been a lot more up and down. Two steps forward, two steps back has been a common theme for me. Feast to famine.