This post is a guest post by Lesley DeSantis
Twitter is an excellent social media website that has endless opportunities for businesses looking to promote themselves and their product offerings. In recent years, traditional advertising and marketing has definitely taken a backseat to the evolution of social media. The utilization of blogs and social networking sites has completely changed the way that businesses operate. The development and maintaining of relationships with the public is much more important now than it used to be. Interaction with customers is vital in today’s rapidly evolving business environment. Business owners that are aware of this are much more likely to be successful than those who ignore this developing channel of communication. In order to be effective on Twitter, there are several things that businesses need to know. Certain etiquette must be adhered to in this online environment.