This post is a guest post by Nan Gibbons

The world of search engine marketing is always changing, largely because search engines, especially Google, are constantly tweaking their algorithms to make them more able to weed out poor sites and reward excellent ones. No single person could possibly keep up with all the latest developments of the major search engines, marketing strategies and consumer trends, so it’s important for industry professionals to get together to network, discuss the latest developments and take more focused looks at emerging strategies. SES Chicago, the Search Engine Strategies conference and expo being held in Chicago November 14-18, will be a prime opportunity for industry professionals to get together and share insights.

This post is a guest post by Stuart Bourne

Blog commenting, as a way of building backlinks is not a new idea. It’s been going on for years, but it’s still one of the most powerful components in building a prosperous internet marketing strategy. Not only that, it’s very simple to do. Then why do some people still get it wrong?

This post is a guest post by Nan Gibbons

Google is the most used search engine on the web. Most households will set it as their home page and use it for all their searching needs. Businesses should work hard to promote their company pages on Google and reach for the top positions (those being the most frequently viewed). However there are many times when content is duplicated either on purpose or on accident in order to make the top of the list.

Duplicated content is content that is replicated on the same domain or on multiple domains. Sometimes it is purposefully done or on accident. However, duplicating content can considerably lower a business’s rank on Google.