Internet Marketing

Taking Advantage of Interactive Marketing

Marketing is nothing without customer interaction. Interactive marketing, or one-to-one marketing, is the best way to get your customers actually involved with your brand, instead of just browsing your site.

Interactive Marketing can span many different platforms and caters to the aspects that advertising customers most enjoy— like cross-channel integration, real-time updates and personally catered ads.

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Make the Most of Your Traffic with Conversion Rate Optimisation

When times are hard it makes sense to do more with what you already have. Conversion rate optimisation is a handy way of doing just that. This is especially true of an e-commerce solution where turning more of the people who already visit your site into customers could be far more beneficial (and cheaper) than looking for new traffic.
What is conversion rate optimisation?

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Can Small Businesses Benefit from Video Marketing?

We’ve all seen videos on YouTube that have made us laugh, cry, cringe and state in amazement, and then we have all noticed that, at the end, these videos contain some kind of message – a call to action maybe, a logo for a website or a product that could be of use. The thing is, most of the time these videos are advertising a large company – someone like Amazon, Ford or Apple – and not a small family run company stuck in the back woods of Idaho or Montana.

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Why Business Should Include a Hybrid of Offline and Online Marketing Techniques

The term internet marketing is still fairly new. It has been around for over a decade, but adoption of the concept for many in the business world has been slow going.

Internet marketing in general terms is the ability to market and promote your business product, service or brand online. Examples most businesses are familiar with are banner ads, blogs, forums, article distribution, social media and email marketing.

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In Chicago? Go to SES 2011!

The world of search engine marketing is always changing, largely because search engines, especially Google, are constantly tweaking their algorithms to make them more able to weed out poor sites and reward excellent ones. No single person could possibly keep up with all the latest developments of the major search engines, marketing strategies and consumer trends, so it’s important for industry professionals to get together to network, discuss the latest developments and take more focused looks at emerging strategies. SES Chicago, the Search Engine Strategies conference and expo being held in Chicago November 14-18, will be a prime opportunity for industry professionals to get together and share insights.

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Marketing Your Own Products

Coming up with an idea for a product that is sure to take the market by storm is only half your battle as an entrepreneur. You also need to know how to market your product so that it flies off the shelves and into your customers’ hands. A failure to effectively market your product can result in few or no sales, which is certainly not the path to take when aiming for success. Know your product and your audience and you should find your way to success with little difficulty.

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