Sonic List Builder by Chris Moran
When you’re starting out in the Internet marketing, an often advice you hear is “build a list” and “money is in the list”. I have too and I’ve followed the advice, I’ve signed up with Aweber and started building lists. I’ve amassed quite a list of subscribers at over 30,000 over the years. And yesterday I’ve deleted them all and canceled my Aweber account.
This post is a guest post by Phill
The utilisation of your email list for business purposes is a challenge. Having the contact information for many or all of your customers is but one step of many in ensuring that your customers are going to be getting constant updates from you that will entice them to give you their business but refer you as well. The trick is to use your email list in many different forms so that it is never boring and always useful to your clients.
This post is a guest post by Tal Baron
Confirmation emails provide a valuable service to the sender. They let those sending emails know the recipient has received the desire email and whether or not it was read. Confirmation of these two facts are important for many reasons. Email marketing can be extremely effective. However, if messages are not received or read it is the equivalent of a message falling on deaf ears.
Understanding Email Confirmations
Email delivery confirmations are especially useful if a contact’s email address has not been determined to be valid. The easiest way to tell if an email has not been received is to receive a “failed delivery” message. However, if such a message is not received an email may still go unread due to “spam catcher” techniques used by many common email services. Some anti-spam software will send a “false failed delivery notice” so that an email address cannot be validated.
This post is a guest post by Dr.Mani
Marketers who use email to communicate with their tribe are eager to monitor and improve their performance. Among the many metrics they closely watch as a measure of the effectiveness of their email marketing is the open rate.
Put simply, email open rate is the number of times your email gets opened by subscribers, expressed as a percentage of the total emails delivered.
This post is a guest post by Dr.Mani
Permission email marketing has been the default style of many savvy online marketers for close to a decade now. But there are still some proponents who feel there is little to be gained from permission marketing. These are typically experts at non-Web marketing channels like print, TV and radio, medial channels that are traditionally not attuned to seeking permission from prospects.
This post is a guest post by Danielle Butlerson
Whilst e-mail marketing has been typically seen as a form of marketing akin to the envelopes once stuffed through many a letterbox claiming that ‘you may have already won $100,000!’ , it is a deeply misunderstood area that can prove very effective if performed efficiently.
Practically everyone nowadays has an e-mail; it’s pretty much a pre-requisite for surfing the web – if you want to sign up to… well, anything, you are going to need one.
This post is a guest post by Nan Gibbons
Marketing is nothing without customer interaction. Interactive marketing, or one-to-one marketing, is the best way to get your customers actually involved with your brand, instead of just browsing your site.
Interactive Marketing can span many different platforms and caters to the aspects that advertising customers most enjoy— like cross-channel integration, real-time updates and personally catered ads.
This post is a guest post by Nan Gibbons
The prevalence of cloud computing is changing the way businesses operate. Services that were once only available to large businesses with expansive budgets can now be utilized by smaller companies without the resources to hire outside agencies or hire a specialized team. Microsoft Office 365 gives subscribers all the benefits of a Microsoft Exchange server, plus collaboration software and the ability to view and edit documents from mobile devices without requiring business owners to hire an administrator to oversee the software. Likewise, there are several marketing tools offered through the cloud that can give small and medium businesses more control over their campaigns and will simplify the process enough that even smallest companies can start a marketing initiative and see results.
This post is a guest post by Marc McDermott
Email marketing should adhere to best practices just like any other marketing campaign strategy. The content or message as well as the packaging should be consistent across platforms.
Mind Your P’s in the Mix
The “4 p’s” of marketing are standard marketing principles regardless of methods. Principles of marketing are product, price, place and promotion. Determine whether the email marketing is itself the product or whether its role is supportive or both.