Sonic List Builder by Chris Moran
When you’re starting out in the Internet marketing, an often advice you hear is “build a list” and “money is in the list”. I have too and I’ve followed the advice, I’ve signed up with Aweber and started building lists. I’ve amassed quite a list of subscribers at over 30,000 over the years. And yesterday I’ve deleted them all and canceled my Aweber account.
The utilisation of your email list for business purposes is a challenge. Having the contact information for many or all of your customers is but one step of many in ensuring that your customers are going to be getting constant updates from you that will entice them to give you their business but refer you as well. The trick is to use your email list in many different forms so that it is never boring and always useful to your clients.
Confirmation emails provide a valuable service to the sender. They let those sending emails know the recipient has received the desire email and whether or not it was read. Confirmation of these two facts are important for many reasons. Email marketing can be extremely effective. However, if messages are not received or read it is the equivalent of a message falling on deaf ears.
Understanding Email Confirmations
Email delivery confirmations are especially useful if a contact’s email address has not been determined to be valid. The easiest way to tell if an email has not been received is to receive a “failed delivery” message. However, if such a message is not received an email may still go unread due to “spam catcher” techniques used by many common email services. Some anti-spam software will send a “false failed delivery notice” so that an email address cannot be validated.
Marketers who use email to communicate with their tribe are eager to monitor and improve their performance. Among the many metrics they closely watch as a measure of the effectiveness of their email marketing is the open rate.
Put simply, email open rate is the number of times your email gets opened by subscribers, expressed as a percentage of the total emails delivered.
Permission email marketing has been the default style of many savvy online marketers for close to a decade now. But there are still some proponents who feel there is little to be gained from permission marketing. These are typically experts at non-Web marketing channels like print, TV and radio, medial channels that are traditionally not attuned to seeking permission from prospects.
Whilst e-mail marketing has been typically seen as a form of marketing akin to the envelopes once stuffed through many a letterbox claiming that ‘you may have already won $100,000!’ , it is a deeply misunderstood area that can prove very effective if performed efficiently.
Practically everyone nowadays has an e-mail; it’s pretty much a pre-requisite for surfing the web – if you want to sign up to… well, anything, you are going to need one.
Marketing is nothing without customer interaction. Interactive marketing, or one-to-one marketing, is the best way to get your customers actually involved with your brand, instead of just browsing your site.
Interactive Marketing can span many different platforms and caters to the aspects that advertising customers most enjoy— like cross-channel integration, real-time updates and personally catered ads.
The prevalence of cloud computing is changing the way businesses operate. Services that were once only available to large businesses with expansive budgets can now be utilized by smaller companies without the resources to hire outside agencies or hire a specialized team. Microsoft Office 365 gives subscribers all the benefits of a Microsoft Exchange server, plus collaboration software and the ability to view and edit documents from mobile devices without requiring business owners to hire an administrator to oversee the software. Likewise, there are several marketing tools offered through the cloud that can give small and medium businesses more control over their campaigns and will simplify the process enough that even smallest companies can start a marketing initiative and see results.
Email marketing should adhere to best practices just like any other marketing campaign strategy. The content or message as well as the packaging should be consistent across platforms.
Mind Your P’s in the Mix
The “4 p’s” of marketing are standard marketing principles regardless of methods. Principles of marketing are product, price, place and promotion. Determine whether the email marketing is itself the product or whether its role is supportive or both.
On any given week day billions of people check their email on their way to work. Email has not only become a way for people in the business world to communicate; it is also a means for people to communicate with their friends and family. So why wouldn’t marketers take advantage of this by email marketing?
Once you’ve learned a little bit about what a squeeze page is, it’s time to get down to business and build one for yourself! Don’t let this task seem too daunting as it’s actually not that hard.
First of all you’ll need to understand how to do some basic HTML/CSS programming and there are all sorts of different guides out there on this. I’d recommend doing a Google search for HTML tutorial and you’ll quickly learn the basics of this.
Secondly you’ll want to have your own webhosting and domain for your squeeze page. You can probably get away with hosting it on a free server however this looks a lot less unprofessional and in the end you’ll get better conversions if you host on your own server.
Just about every site is now trying to collect readers’ e-mail addresses as a way of online direct marketing. This is obviously an important step but not enough brands recognize that it is just the first step. Once you have the e-mail address, you still have to get the subscriber to actually open your message.
This is where good copywriting skills come in. Headline writing is one of the most important skills to have on the web. Headlines are extremely crucial when it comes to creating pages, creating articles, promoting your work through social networks, and of course, e-mail marketing.
It seems that everyone who enters the world of internet marketing wants to make money as fast as possible… preferably yesterday. They try many different latest techniques and softwares only to find out that these things don’t work. I was the same. But it is not the way to make money online, especially to make lots of money.
So how to make lots of money fast?
Adding video to your affiliate marketing newsletter is one of the hottest trends in email marketing this year. Think about it. Videos are extremely cost-effective and all you need is a camera, some video editing software (which you can get for free), and a few spare hours.
An entertaining, informative video that puts you and your affiliate products in the spotlight may be all you need to turn prospective clients into repeat customers. Videos grab the audience’s attention in a way that clever copy and fancy photos can’t, so here are a few things to consider when creating your own marketing videos.
Email marketing reputations are highly overrated and ending up on a blacklist is not really such a big deal. At least that’s what some email marketers like to think, whether or not it has any relevance to reality.
If you’re out to totally trash your email reputation and ensure that your campaigns are throttled by ending up on half the blacklists in the known universe, use these five extremely effective and time-proven methods: