Month: October 2011

Taking Advantage of Interactive Marketing

Marketing is nothing without customer interaction. Interactive marketing, or one-to-one marketing, is the best way to get your customers actually involved with your brand, instead of just browsing your site.

Interactive Marketing can span many different platforms and caters to the aspects that advertising customers most enjoy— like cross-channel integration, real-time updates and personally catered ads.

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Make the Most of Your Traffic with Conversion Rate Optimisation

When times are hard it makes sense to do more with what you already have. Conversion rate optimisation is a handy way of doing just that. This is especially true of an e-commerce solution where turning more of the people who already visit your site into customers could be far more beneficial (and cheaper) than looking for new traffic.
What is conversion rate optimisation?

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Can Small Businesses Benefit from Video Marketing?

We’ve all seen videos on YouTube that have made us laugh, cry, cringe and state in amazement, and then we have all noticed that, at the end, these videos contain some kind of message – a call to action maybe, a logo for a website or a product that could be of use. The thing is, most of the time these videos are advertising a large company – someone like Amazon, Ford or Apple – and not a small family run company stuck in the back woods of Idaho or Montana.

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Managing the Long-Distance Business Relationship

As our planet spins into the future through the black void of space, it would appear that it gets smaller and smaller. Technology has created a new, smaller world while making it easily navigable due to innovations. We can video chat over high-speed connections at coffee shops, or route funds to needy organizations in developing countries. It’s easier to communicate now than ever before, and when it comes to business, communication is paramount.

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Top 5 Effective Steps to Engage Blog Readers Every Time

Engaging blog readers is the #1 concern of everyone who has a blog.

If you want to succeed in this age, you need more than quality content, there should be a nexus between great content and effective marketing, coupled with engaged readers.

Until a person is engaged, he can’t respond to your offers.

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Why Business Should Include a Hybrid of Offline and Online Marketing Techniques

The term internet marketing is still fairly new. It has been around for over a decade, but adoption of the concept for many in the business world has been slow going.

Internet marketing in general terms is the ability to market and promote your business product, service or brand online. Examples most businesses are familiar with are banner ads, blogs, forums, article distribution, social media and email marketing.

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In Chicago? Go to SES 2011!

The world of search engine marketing is always changing, largely because search engines, especially Google, are constantly tweaking their algorithms to make them more able to weed out poor sites and reward excellent ones. No single person could possibly keep up with all the latest developments of the major search engines, marketing strategies and consumer trends, so it’s important for industry professionals to get together to network, discuss the latest developments and take more focused looks at emerging strategies. SES Chicago, the Search Engine Strategies conference and expo being held in Chicago November 14-18, will be a prime opportunity for industry professionals to get together and share insights.

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