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This post is a guest post by Julie DelCueto

Analytics and ecommerce have completely changed our outlook on marketing. We’ve forgotten (happily) what it’s like to have the customer walk in, buy and walk out never really knowing if they saw our billboard, heard our radio ad, or were driving by and liked our sign. As easily as breathing, we track our conversions on our PPC campaigns, we measure how much traffic we get from natural search and calculate the ROI on our SEO spend. However, there are still plenty of companies who don’t use their site to sell online in a manner that is traceable via a computer. Many “sales” for online businesses require that they be completed using a fax or a telephone. For example, Prodpromo gets 100% of their business through Internet traffic; they do not have any external sales source. However, not a single transaction is completed online. How can Prodpromo track their sales? Many other types of businesses also have this problem. Any accounting firm, law firm, or doctor might be using the Internet to generate leads, not complete sales. Tracking these types of customers requires a little ingenuity and the implementation of a good phone conversion tracking system.

This post is a guest post by Nan Gibbons

Google is the most used search engine on the web. Most households will set it as their home page and use it for all their searching needs. Businesses should work hard to promote their company pages on Google and reach for the top positions (those being the most frequently viewed). However there are many times when content is duplicated either on purpose or on accident in order to make the top of the list.

Duplicated content is content that is replicated on the same domain or on multiple domains. Sometimes it is purposefully done or on accident. However, duplicating content can considerably lower a business’s rank on Google.

This post is a guest post by Julie Anne Eason

The hardest thing for most Internet marketers is focus. They’ll try one scheme, then decide it’s not working. Or they think they need 50 websites in order to make enough money, so they burn out trying to keep them all going. The truth is you only need a few pages of really solid content to make a full-time income. And if you focus on building those few pages, instead of flitting back and forth between strategies, tools and advertisers, you’ll do much better.

This post is a guest post by Brian Flores

You just finished designing, developing and writing the content for your website. In addition to this, you were proactive each step of the way and made sure that all your on-page SEO ducks were in a row (properly inserting keywords in your title tags, h1 tags, content, alt tags; not excessively using javascript and html; using static and seo-friendly url slugs, followed keyword density best practices etc).

Now, the most difficult step to making sure your website ranks well and is seen by search engine users is linkbuilding. Not only is linkbuilding time-consuming but Google weighs the value of each backlinks differently so you never really know how much a particular backlink will benefit your website. In most cases, though, getting an in-text backlink from a popular and respected website (in the eyes of Google) will help you more than a backlink acquired from an unpopular, unread and un-followed website.