The term internet marketing is still fairly new. It has been around for over a decade, but adoption of the concept for many in the business world has been slow going.
Internet marketing in general terms is the ability to market and promote your business product, service or brand online. Examples most businesses are familiar with are banner ads, blogs, forums, article distribution, social media and email marketing.
In these days of website banner ads, Google AdWords, Facebook Ads and other Internet-based marketing options, some less advanced marketing methods seem to have fallen by the wayside. Billboards, direct mail and informational pamphlets aren’t often thought of as useful contributions to a company’s marketing campaigns, but if used correctly each method can not only be a viable advertising avenue, but also contribute to the business’s online advertising actions. Direct mail, in particular, can add value not often considered by business owners. There are some general rules about direct mail marketing that advertisers need to keep in mind to help prevent their mailers from being thrown away, but if followed properly they can bring several benefits that can be unavailable to those using solely Internet-based advertising.
Referral business can grow in two main ways:
Offline (word of mouth): The recommendation from one individual to another during a conversation. This is the classic way of marketing, and arguably the most effective, yet one of the most thoughtful to engineer. Word of mouth marketing can boost loyalties that cross and outlast generations. Recommendations support to disseminate product information more slowly, which is less manageable but can be far more influential within a group.
This is an entry for Offline Commissions, an offline marketing course by Jacobo Benitez and Adam Generale.
This is an entry for Google Places Unleashed, a course on offline marketing with Google Local SEO by Mario Brown.