Launching an online lead generation campaign can be a humbling process. You may have pre-conceived notions of exactly what your target market is, and how they respond to advertising. If you are new to pay per click (PPC) advertising, you will quickly learn that the key ingredient to running a successful campaign is perfecting the art of writing excellent ad copy. You must better your understanding of your prospects, learn to speak their language, and figure out what motivates them. Once you do, you can write ad copy that will motivate them to click on you ad, and hopefully, convert into a lead or sale. The $64,000 question is, “what is good ad copy, and how do I know if I have it?”
optimization
Optimising for All Areas of Google (Not Just Google Search)
Over the years, Google has evolved from a simple search engine into a universal essential resource for shopping, local events, local and international news, learning and development and much more.
As Google’s capabilities and services have grown and developed, I turn my attention to how the introduction of new products and services by Google has changed the face of SEO and online marketing.
First of all, let’s look at some of different Google products (outside of standard Google Search) that should be optimised for.