Perfecting Ad Copy Will Perfect Lead Generation

Launching an online lead generation campaign can be a humbling process. You may have pre-conceived notions of exactly what your target market is, and how they respond to advertising. If you are new to pay per click (PPC) advertising, you will quickly learn that the key ingredient to running a successful campaign is perfecting the art of writing excellent ad copy. You must better your understanding of your prospects, learn to speak their language, and figure out what motivates them. Once you do, you can write ad copy that will motivate them to click on you ad, and hopefully, convert into a lead or sale. The $64,000 question is, “what is good ad copy, and how do I know if I have it?”

Read more

How to Make Money By Giving Away the Best You’ve Got

Illustration: Golden Group GiftIt’s probably the worst nightmare for any person, to give away their best stuff free. Their best products, services or any valuable creation for free, and more so to someone who is not even a client and may never be. After all, we’re in business to make money and we’re not making money if we’re giving stuff away for free, right?

Read more