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This post is a guest post by David Rodwell

Optimizing your online store is key if you’re going to boost your sales. There are a number of ways you can do this, but most of the time the advice you get revolves around creating better copy or using psychological sales tactics. These are legitimate aspects to the process, but there are two areas that are often overlooked: enhanced security measures and suggestive aesthetics.

This post is a guest post by Frank Collins

When an online business owner starts to accept credit cards as a method of payment, there are several factors which must be taken into consideration. Most merchants will agree the biggest drawback resulting from credit card transactions is the high cost associated with credit card processing. With many merchants paying hundreds if not thousands of dollars per year in processing fees, the loss of income in other areas becomes even more problematic. Chargebacks occur when a credit card payment received by the merchant is reversed. When revenue is lost in the form of chargebacks, the cost of doing business goes up. Here we take a closer look at what happens when a charge is reversed and what online merchants can do to prevent this occurrence.

This post is a guest post by Topher Lee

Without a physical storefront, the only way online retailers can bring their goods to the hands of buyers is through shipping. Setting shipping rates is a fairly straightforward process, but it can be difficult without first performing preliminary research on the other aspects of product pricing and selection. Calculating for shipping costs is one of the final steps in the process of pricing goods and may be manipulated to enhance a product’s chances of getting sold.

Before deciding on how much to charge customers for shipping, online retailers must first know which goods are profitable to sell. It is very important to have this information beforehand because shipping rates are highly dependent on the retail cost of a particular product.

This post is a guest post by Topher Lee

Let me just start by saying that if more e-commerce companies were smart enough to regularly use customer surveys… very few would go out of business. It may seem elementary, but customer satisfaction is always key. If a company does not care enough to reach out to their customers to decide what areas need improvement, they don’t deserve to stay in business. Sounds harsh, but competition is fierce and only well-informed, responsive businesses stand a chance to survive.