This post is a guest post by Nitin Aggarwal

Just about every site is now trying to collect readers’ e-mail addresses as a way of online direct marketing. This is obviously an important step but not enough brands recognize that it is just the first step. Once you have the e-mail address, you still have to get the subscriber to actually open your message.

This is where good copywriting skills come in. Headline writing is one of the most important skills to have on the web. Headlines are extremely crucial when it comes to creating pages, creating articles, promoting your work through social networks, and of course, e-mail marketing.

This post is a guest post by John Burnside

As many of you will already be aware traffic is the bread and butter of any online business. If you have no one coming to your site then you will have no one seeing what you’re writing or what you have to sell. This is why a lot of people have turned to paid advertising like cost per view or per click so that they can be assured a lot of people will be able to see their advert. The thing with this is that now there are so many people using it that the prices are getting quite high especially in the highly populated niches. Profit margins are being squeezed and so you have to make sure your adverts are getting the most amount of click throughs from the best quality traffic.

This post is a guest post by Corry Cummings

Many people are realizing the revenue potential in selling goods and services online. However, selling products online will require you to create high-quality content. Creating content that is both compelling and informational is essential if you wish to project a professional image and make a steady income selling products. The following strategies will allow you to sell a wide variety of products by creating quality, focused content.

Illustration: Fountain PenI don’t consider myself an expert in copywriting, but I do know a thing or two when it comes to writing a copy that should convert readers to action takers, and that seems to work for me at least to get people to subscribe to my email lists at a decent rate, so I figure it does work.

Below are the most important copywriting tips that I try to always implement.