Without a physical storefront, the only way online retailers can bring their goods to the hands of buyers is through shipping. Setting shipping rates is a fairly straightforward process, but it can be difficult without first performing preliminary research on the other aspects of product pricing and selection. Calculating for shipping costs is one of the final steps in the process of pricing goods and may be manipulated to enhance a product’s chances of getting sold.
Before deciding on how much to charge customers for shipping, online retailers must first know which goods are profitable to sell. It is very important to have this information beforehand because shipping rates are highly dependent on the retail cost of a particular product.