Most everyone who has used a computer to search for information, from looking up details about a book club recommendation to searching for a birthday gift, has experienced remarketing. Also known as retargeting, the ad-driven process is a way for businesses to draw lost business back to a website, no matter the type of product they are presenting to consumers. Relevant ads based upon a customer’s search history are strategically placed across the search engine’s network, ideally resulting in a customer’s return visit to a site.
