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Pay Per Click traffic is one of the most effective ways to get highly targeted visitors to your website. It’s fast and there’s loads of it. The only problem is that it usually costs an arm and leg, especially in Adwords.

And yet I’m sure you’ve heard numerous times all these gurus rambling on how they can get 5-cent clicks even in the most competitive niches, as if they have some unadvertised cheap payment plan. Truth be told, there is no secret payment plan, everything comes down to keywords you bid on. There are in fact cheap keywords in any niche you can possibly think of and you can get them.

Illustration: Piggy Bank Under a HammerI’ve been using Google Adwords actively for over a year now (I even took the Google Advertising Professional Exam) and I realize I have a few tips and tricks up my sleeve. Even though as I learned and tested things I didn’t think Adwords or PPC in general would have any tips and tricks as such – there are keywords, ads, your bids and that’s all there is to it, what more can you invent?