In my last post I’ve been talking about how the nofollow attribute affects the Page Rank flow through your website and to external links. But is Page Rank really important to even pay attention to it? After all, even Google seems to be paying little to no attention to it in their advice to us. The answer, I think, is two fold. It all depends on where you stand as a webmaster.

Illustration: PageRank Bar Under LensePeople take SEO too loosely. It is a science in one way or another, there are some rules provided by Google (and other search engines playing a catch up) and the rules are to be followed strictly in order to achieve the right results. And it’s supposed to be a given to follow them, if you want to succeed anyway.