Branding Consistency Online – It’s More Than Fonts and Colors

If you think about your brand for a moment, what comes to mind? Do you see your company logo? Perhaps you envision the color scheme you’ve printed on your business cards or the imagery on your website. Maybe you have a catchy jingle or a mascot of some kind.

While these are undeniably important elements of branding any business, the essence of effective branding goes even deeper. It all comes down to this:

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