This post is a guest post by Christian Arno

Mastering a website’s Search Engine Optimization (SEO) strategy is no mean feat. With Google, and many other search engines, regularly changing their search algorithms, establishing the right keywords to attract the right netizens can seem near on impossible.

Or is it? If you’re looking to expand into multilingual websites, you’re already onto a winner. The foreign language Internet is not as content saturated as the English web, giving your website less competition per product and more potential to be found in searches. By investing time in multilingual keyword research and making a few small tweaks to your website content, you can unlock that elusive SEO ranking and attract more of the right customer traffic.

This post is a guest post by Christian Arno

The web provides businesses and entrepreneurs with the perfect channel to expand into new markets. The internet is essentially a global marketplace, but it’s also a cultural melting pot where users speak different languages and have very different cultural outlooks. If you want your website to be a success in foreign markets, you need to make sure it’s properly localised for the regions you are targeting. Here are a few pointers to help get your global marketing efforts on track.