This post is a guest post by Christian Arno

The web provides businesses and entrepreneurs with the perfect channel to expand into new markets. The internet is essentially a global marketplace, but it’s also a cultural melting pot where users speak different languages and have very different cultural outlooks. If you want your website to be a success in foreign markets, you need to make sure it’s properly localised for the regions you are targeting. Here are a few pointers to help get your global marketing efforts on track.