Whilst e-mail marketing has been typically seen as a form of marketing akin to the envelopes once stuffed through many a letterbox claiming that ‘you may have already won $100,000!’ , it is a deeply misunderstood area that can prove very effective if performed efficiently.
Practically everyone nowadays has an e-mail; it’s pretty much a pre-requisite for surfing the web – if you want to sign up to… well, anything, you are going to need one.