The Potential Perils of Email as an Effective Marketing Strategy

Whilst e-mail marketing has been typically seen as a form of marketing akin to the envelopes once stuffed through many a letterbox claiming that ‘you may have already won $100,000!’ , it is a deeply misunderstood area that can prove very effective if performed efficiently.

Practically everyone nowadays has an e-mail; it’s pretty much a pre-requisite for surfing the web – if you want to sign up to… well, anything, you are going to need one.

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