Google is the most used search engine on the web. Most households will set it as their home page and use it for all their searching needs. Businesses should work hard to promote their company pages on Google and reach for the top positions (those being the most frequently viewed). However there are many times when content is duplicated either on purpose or on accident in order to make the top of the list.
Duplicated content is content that is replicated on the same domain or on multiple domains. Sometimes it is purposefully done or on accident. However, duplicating content can considerably lower a business’s rank on Google.