What does blogging and list building have in common? Judging from most blogs out there I would say not much – most bloggers aren’t building a list. And that’s a shame as they’re missing out on one of the best, if not the best, way to monetize their blog.
I think there are two main reasons why most bloggers overlook list building. One, because they associate email marketing with spamming and don’t want to associate themselves with it; and two, they think that a blog makes email marketing obsolete. Perhaps there’s also the third reason – they don’t know the first thing about list building to do it.