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This post is a guest post by James Harper

When times are hard it makes sense to do more with what you already have. Conversion rate optimisation is a handy way of doing just that. This is especially true of an e-commerce solution where turning more of the people who already visit your site into customers could be far more beneficial (and cheaper) than looking for new traffic.
What is conversion rate optimisation?

This post is a guest post by Nan Gibbons

As our planet spins into the future through the black void of space, it would appear that it gets smaller and smaller. Technology has created a new, smaller world while making it easily navigable due to innovations. We can video chat over high-speed connections at coffee shops, or route funds to needy organizations in developing countries. It’s easier to communicate now than ever before, and when it comes to business, communication is paramount.

This post is a guest post by Liz Krause

The term internet marketing is still fairly new. It has been around for over a decade, but adoption of the concept for many in the business world has been slow going.

Internet marketing in general terms is the ability to market and promote your business product, service or brand online. Examples most businesses are familiar with are banner ads, blogs, forums, article distribution, social media and email marketing.

This post is a guest post by Nan Gibbons

Coming up with an idea for a product that is sure to take the market by storm is only half your battle as an entrepreneur. You also need to know how to market your product so that it flies off the shelves and into your customers’ hands. A failure to effectively market your product can result in few or no sales, which is certainly not the path to take when aiming for success. Know your product and your audience and you should find your way to success with little difficulty.

This post is a guest post by Adam Shore

Gaining a substantial return on investment from your pay per click marketing campaign should be your first concern as a online marketer. You should try to discover which of your particular lead generation strategies are providing gains, and which ads ought to be stopped. You can only achieve this when you understand how well they are functioning.