Over the years, Google has evolved from a simple search engine into a universal essential resource for shopping, local events, local and international news, learning and development and much more.
As Google’s capabilities and services have grown and developed, I turn my attention to how the introduction of new products and services by Google has changed the face of SEO and online marketing.
First of all, let’s look at some of different Google products (outside of standard Google Search) that should be optimised for.
You can often see Google News results integrated in the main SERPs on various keywords. Those are news stories from various news sites that are in Google News. And Google displays those often high in the results for various keywords regardless of the competition.