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This post is a guest post by Dan Edmonson

Launching an online lead generation campaign can be a humbling process. You may have pre-conceived notions of exactly what your target market is, and how they respond to advertising. If you are new to pay per click (PPC) advertising, you will quickly learn that the key ingredient to running a successful campaign is perfecting the art of writing excellent ad copy. You must better your understanding of your prospects, learn to speak their language, and figure out what motivates them. Once you do, you can write ad copy that will motivate them to click on you ad, and hopefully, convert into a lead or sale. The $64,000 question is, “what is good ad copy, and how do I know if I have it?”

So I’ve been skimming through this month’s upcoming IM product list. Same ol’, same ol’ mostly. I’m too lazy to even write about most of that. But Clickbank Pirate has caught my attention after all. And it’s because I think they have something really useful to offer. I have my concerns about it too though.

Loot4LeadsLoot4Leads is a course on CPA marketing – everything about choosing CPA offers, testing them and driving traffic to them through SEO and PPC.

Before you say, “oh no, not another CPA course”, here are some key facts that make Loot4Leads interesting:

Optin Profits VideoOptin Profits by Ewen Chia is not just a course on list building, it’s a whole system with training, tutorials and software. Ewen Chia is well known for his ability to explain complicated things in simple terms, that’s why he is so popular, especially among the beginners. As the old adage goes, money is in the list; this is a system that tries to make it simple.

Here’s a product based around a simple but great idea. Magic List Bot is actually a bundle of 3 programs but in a nutshell its idea is about persistent list building. And to explain what I mean by persistent, let me give you an example.

Membership Blueprints (official site at MembershipBlueprints.com) is a step-by-step guide to building membership websites that bring recurring income from your business.

Created by John and Matt Rhodes who are known to have a lot of experience running membership sites, Membership blueprints is a solid course, for a solid price. Is there a match between its content and price though?

John Reese has just opened Opportunity.com for affiliate marketers. Is it worth the money? What are the advantages of using it? Any disadvantages?

Opportunity.com is introduced as affiliate marketing strategy and promises a great model to create an online business. To some this model may not be new, for others it’s a valuable knowledge. Essentially, this strategy is based around the most lucrative Internet marketing model – email marketing.