The prevalence of cloud computing is changing the way businesses operate. Services that were once only available to large businesses with expansive budgets can now be utilized by smaller companies without the resources to hire outside agencies or hire a specialized team. Microsoft Office 365 gives subscribers all the benefits of a Microsoft Exchange server, plus collaboration software and the ability to view and edit documents from mobile devices without requiring business owners to hire an administrator to oversee the software. Likewise, there are several marketing tools offered through the cloud that can give small and medium businesses more control over their campaigns and will simplify the process enough that even smallest companies can start a marketing initiative and see results.
