email marketing


If you’re on a few internet marketing email lists, you ought to know the common practice of affiliate marketing via email list. You know, every week there’s a couple of new products and you get emails how great they are and that you should buy them immediately.

No wonder that it’s often associated with spam. It is a terrible practice and is one of many things that puts bad name on affiliate marketing, and internet marketing in general. Some of those marketers must have inexhaustible sources for new leads and don’t care that with every such broadcast they lose a big part of their list; others are plain “uneducated”.

But there are ways to promote affiliate offers and stay cool doing so, and I’m gonna cover one right now.

Illustration: Mail MoneyA while ago I made a post about why building a list of your blog readers is a good idea. Now I want to continue the topic and post some tips of how to actually make money from that list.

Some of these tips might be obvious, others not so much. So how does list building help a blog make more money?

First of all, you have to understand one thing and always keep it in mind. A list is not just a collection of emails, it’s the means to maintain a relationship with your readers. And it’s all about that relationship.

Illustration: EmailWhat does blogging and list building have in common? Judging from most blogs out there I would say not much – most bloggers aren’t building a list. And that’s a shame as they’re missing out on one of the best, if not the best, way to monetize their blog.

I think there are two main reasons why most bloggers overlook list building. One, because they associate email marketing with spamming and don’t want to associate themselves with it; and two, they think that a blog makes email marketing obsolete. Perhaps there’s also the third reason – they don’t know the first thing about list building to do it.

This post is a guest post by Brandon Rhodes

With the ever-increasing popularity of social media promotion outlets, email marketing seems like more and more of an old-fashioned technique. However, even though email marketing isn’t the most glamorous weapon in any business’ new customer acquisition arsenal, it’s still a great tool for bringing in new customers, or giving your existing customers a reason to return.

Here are a few tips on how any business can start their own email marketing efforts, without sacrificing any features or functionality, and without having to part with too much cash.