Direct Mail Is Still Viable

In these days of website banner ads, Google AdWords, Facebook Ads and other Internet-based marketing options, some less advanced marketing methods seem to have fallen by the wayside. Billboards, direct mail and informational pamphlets aren’t often thought of as useful contributions to a company’s marketing campaigns, but if used correctly each method can not only be a viable advertising avenue, but also contribute to the business’s online advertising actions. Direct mail, in particular, can add value not often considered by business owners. There are some general rules about direct mail marketing that advertisers need to keep in mind to help prevent their mailers from being thrown away, but if followed properly they can bring several benefits that can be unavailable to those using solely Internet-based advertising.

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